A Different Choice

Client: A Different Choice (

Brief: A Different Choice provides a host of services, including coaching, administrative counseling, vegan cooking and many more to people in need of a different point of view, a new perspective and a better life. We set to create a logo that would encapsulate that mission, exploring different analogies to convey the message.

The logo shows a cluster of white dandelions, the seed, detaching in a slow movement, which in turn projects the natural stages of difficulties and challenges in life.