Client: Industrial Construction & Plant Maintenance Expo (icpmexpo.com)
Brief: The aim was to design an impressive logo to replace the previous one. The logo should be clear, readable and easily recognizable. One of the biggest challenges was to incorporate both the full name (Industrial Construction & Plant Maintenance) and the initials (ICPM) in every proposal. All the concepts build this in creative ways that keep the text from appearing too long.
Tools are vital and essential for the everyday work of the brand’s clients. They are the essence of the business. Without tools, constructions or repairs would fall apart. That’s why the logo represents everything that the company and its clients do.